E-commerce site build

• Established Duracell’s first DTC storefront

• Kept a consistent look and feel with the brand site, Duracell.com, while incorporating elements to make it a high-performance e-commerce site, doubling the conversion rate from the initial basic Shopify template version

• Initiated a review collection program that led to 6x the number of monthly reviews collected

• Wrote all copy and directed all visual content creation, including icons, product shots, and lifestyle imagery

• Managed content, discount codes, and integrations on the Shopify backend