Creative strategy and development
Set the strategy for and oversaw the execution of all creative assets for the Duracell Portable Power division
Asset types spanned professional-style and UGC-style videos, studio product shots, 1-pagers, banners for events, packaging, digital icons, and newspaper ads
Ensured all assets aligned with our brand and messaging
Set the creative strategy: Analyzed asset performance on Instagram and Facebook to understand and refine creative assets
Sample videos and images
Quick facts
Work: Defined content needs, wrote briefs specifying the objective, messaging, style, and deliverables, sourced agency partners, reviewed and approved content
Contributors: Leah Perrino and the design team at Cart, Natalie Capoccia at Wunderman Thompson, Meg Anderson, Marc Zucconi, Giann Quijano
Years: 2022 through 2025