Rebrand and site redesign

• The brief: modernize the Rokt brand and site to reflect its status as a cutting-edge technology company rather than the early-stage startup it had once been

• Drafted and reviewed much of the content

• Worked with the UI/UX designers to build a site that met user needs and conveyed the company’s value propositions

• Project managed the brand refresh and website development, ensuring stakeholder alignment from many cooks in the kitchen!

  *Note: this screenshot was taken a few years after I left. While there have been content updates, the branding work I led is unchanged