PR
Developed PR campaigns to highlight major moments for Duracell Portable Power, resulting in hundreds of press release placements, 4K controlled placements across newspapers and television, and 1B impressions per product launch
Oversaw the creation of press releases and materials for product and gift guide reviewers, product sampling, and press event marketing
For a product launch, I arranged and drafted the talking points for a national Satellite Media Tour (SMT) hosted by tech expert Carley Knobloch on 12/5/23. As of 1/3/24, the SMT garnered 3K placements across TV, Radio, Web and Social Media for a reach of 70M. The video was distributed to wire distribution of the SMT video to more than 200 media websites like AP News, Yahoo Finance, MarketWatch, and Google News.
Sample headline for one of the power station launches' this particular publication, MSN, has 150M unique visitors monthly.
To further message Duracell’s new M150 as the must-have stocking stuffer of the season, we leveraged a holiday-themed MAT Release, titled, “Best New Tech Gifts for the Person Who Has Everything.” The MAT release was distributed to local market publications across the country, including cities in New York, California, Texas, and more.
Press event where I showcased our product to hundreds of media outlets, including ABC, CNBC, CNET, CNN, Consumer Reports, Forbes, HuffPost, MSNBC, NBC, and USA Today.
Sampling of coverage
MSN (150,745,675 UVM) Duracell’s latest portable power stations plug into your wild side
CNET (32,702,483 UVM) My Go-To Blackout Companion, Duracell's Portable Power Station, Is $99 During Cyber Week
CNET (32,702,483 UVM) My 4 Favorite Portable Power Stations Are Cute and Eye-Catching
The Verge (22,754,866 UVM) This giant Duracell battery is an absolutely packed portable charging station; Syndicated to Head Topics (1,108,337 UVM) and LiveTube (12,021 UVM)
TechRadar (14,868,564 UVM) I reviewed the Duracell G800 and it has one feature that no other portable power station I have ever tried has
TechRadar (14,868,564 UVM) Duracell's new power stations sport beefy batteries and can charge many devices
Notebookcheck.net (6,260,782 UVM) Duracell packs 60,000 mAh battery in huge power bank in the design of a battery
The Messenger (3,343,994 UVM) Duracell Reinvents Its Classic Battery for the iPhone Age
Crast.net (1,817,318 UVM) Duracell M150 and M250: these are the attractive battery-shaped powerbanks with wireless charging
Reviewed.com/USA Today (4,069,700 UVM) You'll Recognize This Coppertopped Portable Power Station Even Though It's Brand New
RV Magazine (150,200 UVM) Duracell M150 Power Station Review: A Clever Option for Charging on the Go
9to5Mac (3,115,375 UVM) Here are the best iPad accessories under $100
The Verge - YouTube (3,320,000 impressions) This giant Duracell battery is a charging multitool.
The Verge - Instagram (1,497,746 impressions) This giant Duracell battery is a charging multitool #powerstation #battery #tech #gadgets #duracell
The Verge - TikTok (233,900 impressions) This giant Duracell battery is a charging multitool #powerstation #battery #tech #gadgets #duracell
The Verge - X (Twitter) (3,289,912 impressions) This giant Duracell battery is an absolutely packed portable charging station
Other notable publications: YahooLife, Yahoo!Tech, CNN Underscored, HuffPost, Forbes, LifeWire